Step 8 Market and launch your course

Step 7

Think about your paying audience

At the very start of planning your course, you were asked to think about the paying audience and how you would market your course to them.

The following guide will help you through the steps you need to prepare for the launch of your course and beyond.

Marketing your Micro-course with kadenze.com

Kadenze, Inc. is delighted to work with you to ensure your Micro-courses are a great success. Together we are providing tremendous learning opportunities for people everywhere and chalking up significant sales to reflect the hard work you have spent developing your Micro-course(s).

While Kadenze, Inc. will be announcing the launch of these Micro-courses, our marketing will be broad and aimed at our Micro-course initiative; principally to drive traffic to our site where we will display all the new offerings.

We will not always be able to promote individual Micro-courses — this is where you come in.

We have learned from experience that courses attract largest enrollments when instructors use their networks and personal esteem to promote their course. What follows is a set of guidelines, presented as checklists, which you can use to maximize the impact and sales of your Micro-course(s).

Kadenze, Inc. social media pages

In all your communications, please be sure to tag Kadenze in your social media posts using the following links:

Facebook https://www.facebook.com/kadenze/
Twitter @KadenzeOfficial
Instagram @kadenzeofficial
LinkedIn https://www.linkedin.com/company/kadenze

These guidelines will help you market your Micro-courses using your preferred social media platforms and personal/company email lists.

2 weeks before launch

Identify and develop targeted audience profiles
Create email lists to promote your Micro-course(s)
Choose which social media platforms to promote courses on
Prepare rough drafts of promotional copy
The text you will be using in social media and email announcements.
Organize keyword lists for relevant hashtags
Prepare image/video teasers
If you are able. These could consist of clips from lesson content. Preferred length is under one minute.

1 week before launch

Create editorial calendar
List specific days and time for each social media post and email, identify users and brand pages to tag within each post.
Write and develop newsletter copy
To promote your Micro-course(s) to your personal email list and social media posts.
Select visual marketing assets for social platforms
Images, GIFs and video to be used on Facebook, Twitter, Instagram, etc.
Review assets and copy
Ensure they are correct and free of typographic and grammatical errors.
Submit promotional copy and assets to third party promoters
If you are able. This could be professional organization or company newsletters and websites. For example, your micro-course on graphic design can be promoted as part of a newsletter item on a graphic design website or blog.
Submit promotional copy and assets to Kadenze
Our staff may use this for press release coverage.

Day of launch

Send newsletter email blast announcing that your Micro-course is live
Please include the link to the Micro-Course catalog and customize the language to market your individual Micro-course(s).
Post Micro-course announcements on social media
Include links to your Kadenze syllabus.
Share image/video teasers
If you have prepared them. Could include clips from lesson content.
Engage with users on social media
Engage through your own posts and with posts from Kadenze for further outreach.

One week after launch

Create at least one other social media post promoting your course
In this post you may reshare the syllabus link and include a student testimonial, if any.
Continue to gather and share student testimonials about the course
Engage with any of your students’ work that is posted to social media

Post-launch promotion

Post a course announcement to encourage student engagement
This could be forum activity, completion of exit surveys, etc.
Regularly share the syllabus link to your Micro-course
Share on your active social media channels and tag Kadenze.
Develop and share marketing materials
These could include images or mini tutorials pulled from course lessons.

Congratulations!!

You are now a kadenze.com Micro-course author!